Buyer Motivation – Finances.

Buyer Motivation – Finances.

    Business Basics > Resources. Avoid making judgements. You may think that the higher the cost, the more cautious customers will be but this is often not the case. Conversely you might expect that customers with smaller budgets can be...

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Buyer Motivation.

Buyer Motivation.

These are strange times for the Home Improvement Industry but we need to do everything we can to continue business.  Business Basics > Resources. A major purchase starts with rational justification - windows may be old and let out heat, a...

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